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Kia Motors America has announced it is expanding its line of eco-friendly vehicles with the unveiling of the 2017 Kia Optima Plug-In Hybrid. The Optima Plug-In Hybrid will join the all-new 2017 Niro Hybrid Utility Vehicle and all-new 2017 Optima Hybrid in the sub-brand Kia Motors EcoDynamics. All three vehicles will be host to several stylish features and technological upgrades. The 2017 Kia Optima Plug-In Hybrid includes an upgraded and powerful 2.0-liter “Nu” Four-Cylinder GDI (Gasoline Direct Injection) Engine paired with a Six-Speed Automatic Transmission. The electric component includes a transmission-mounted 50 kW motor. Together, it is 42 percent more powerful than the preceding Optima Hybrid, and a 20 percent improvement in engine efficiency altogether. Other features of the Optima Hybrid’s all-around upgrades are Harman/Kardon QuantumLogic™ Premium Surround Sound Audio System, which includes 10 speakers and Driver Assistance Technologies like Blind Spot Detection, Advanced Smart Cruise Control, Lane Departure Warning System, and Front Collision Warning System. “As part of our bold initiative to increase fuel efficiency by 25 percent across the entire Kia model lineup by 2020, a plug-in hybrid was a critical addition to our offering. The Optima HEV adds hybrid efficiency to the standout styling and vehicle dynamics of our all-new Optima, and the PHEV takes things one step further with all-electric range that is among the best in the segment,” said Orth Hedrick, vice president, product planning, Kia Motors America. “All three of the vehicles being introduced here at the Chicago Auto Show are emblematic of Kia’s commitment to sustainability and our philosophy that you shouldn’t have to accept compromises when making a green choice.” We can’t wait to see this car on the road! "Kia Unveils All-new 2017 Optima Plug-in Hybrid at Chicago Auto Show #KiaCAS." ALL-NEW 2017 KIA OPTIMA PLUG-IN HYBRID MAKES GLOBAL DEBUT AT CHICAGO AUTO SHOW. N.p., n.d. Web. 19 Feb. 2016. < http://www.kiamedia.com/us/en/media/pressreleases/11199/all-new-2017-kia-optima-plug-in-hybrid-makes-global-debut-at-chicago-auto-show >.

Given NBA SuperStar Lebron James’ massive fame and success, some people are having a difficult time believing that he drives an affordable vehicle like the Kia. In a series to prove that Kia can stand among the best luxury cars, Lebron James disproves twitter users’ skepticism about his car. In the most recent ad, @Norvina1 tweets “Lebron James drives a Kia like I drive a spaceship.” Because Lebron actually does drive a Kia, he assumes @Norvina1 isn’t being sarcastic. So he throws on a space suit and heads over to her house, hoping to catch a ride to space! With these ads, Kia is hoping to prove that the Kia K900 is a luxury sedan worth taking seriously. Watch the video below and be on the lookout for more Lebron videos! "Kia K900 LeBron James Commercial | Spaceship | Official NBA Partner." YouTube. YouTube, n.d. Web. 17 Feb. 2016. <https://www.youtube.com/watch?v=Pcd398FXj2U>.

At King Kia, you can now find the 2016 Kia Cadenza. This model is much more than your typical sedan as it offers a whole new level of style, luxury, performance, and technology features that truly make it stand out amongst the crowd. For specific information on the many different features and capabilities found in this model you should read our Research & Review page. There are three trim options on the 2016 Kia Cadenza which are each available in one of three different color options. The power for this model is provided by a 293 horsepower engine which is paired to a Six-Speed Automatic Transmission Overdrive with Sportmatic™ and Front Wheel Drive. Safety and convenience features that you can find on this vehicle include Vehicle Stability Management, Hill Start Assist Control, Traction Control System, 18” Alloy Wheels, Bluetooth® Wireless Technology Hands-Free Connectivity, Halogen Front Fog Lights, Push Button Start with Smart Key Immobilizer, Available Rear Parking Assist System, Available Lane Departure Warning System, and Available Blind-Spot Detection System.

Kia Motors America continues to break records as they report their best recorded January sales ever with 38,305 units. This is closely following setting an all-time sales record in 2015. The Kia Sportage, Soul, and Sedona led the way for Kia as all three had double-digit gains. Kia managed to achieve this feat despite the unpredictable winter weather that occurred all over the East Coast. “Despite fewer selling days and record snowfall up and down the East Coast, our dealers worked diligently with customers who continue to discover the world-class products and ownership experience that encompasses the ‘New Kia,’” said Michael Sprague, chief operating officer and EVP, KMA. "Kia Motors America Announces Record January Sales." KIA MOTORS AMERICA ANNOUNCES RECORD JANUARY SALES. N.p., n.d. Web. 09 Feb. 2016.

King Kia would like to invite all of our customers from Gaithersburg, Rockville, Bethesda, Germantown, and Silver Spring, MD to the first blog in our new blog series. We invite you to stop back here often to read our posts on which will cover a variety of topics. Some of these topics will include new vehicle releases, concept cars, technology enhancements, safety enhancements, auto shows, awards, trim level upgrades and much more. We will also let you know when we have new and exciting sales, promotions, or events happening right here at our dealership so that you can be sure to take advantage of all our special offers. Keep checking back to find out about all of this and more!