Kia Niro Makes Official Television Debut

The all-new Kia Niro has made its official television debut in two new 15-second spots that feature this award-winning hybrid. The two spots feature this sleek new model driving along a country road while some of its top assets are highlighted through a voiceover by Actress/Comedian Melissa McCarthy. These advertisements are the first in a new marketing campaign that the brand is launching for the model which will include a 60-second spot airing during the Super Bowl featuring both the Kia Niro and Melissa McCarthy as the stars of the spot.

“The Niro blends great looks, real-world utility and outstanding fuel economy together in a way that consumers haven’t seen before, and these initial marketing elements focus on the fact that there’s now ‘a smarter kind of crossover’ out there for consumers to discover,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “We’ve got a fantastic story to tell about the Niro’s uniquely alluring yet practical package, and the incredibly talented Melissa McCarthy is the perfect partner to help us do it.”

Check out the two short spots below and be sure to look out for the Kia Niro debut at the big game in a couple of weeks!

“First TV Spots for Kia Motors’ All-New Niro Crossover On Air Now.” Kia Motors America Newsroom. N.p., 18 Jan. 2017. Web. 25 Jan. 2017. <http://www.kiamedia.com/us/en/media/pressreleases/12291/first-tv-spots-for-kia-motors-all-new-niro-crossover-on-air-now>.

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