Kia Motors rises to 69th in Interbrand’s 2016 Best Global Brands report
Kia Motors America has seen quite the upswing in financial growth over the past decade. In fact, according to Interbrand, Kia has now moved up in their annual 100 Best Global Brands report to claim the 69th spot. This is five spot increase from just last year in response to the 12 percent brand value growth that Kia has experienced since 2015. SInce 2006, however, Kia’s brand value has risen a staggering 603 percent rising from $5.7 billion in 2006 to $6.3 billion in 2016!
“Despite economic uncertainty and stagnation in the automotive market across a number of regions, this welcome rise in Kia’s brand value is a clear reflection of extensive company-wide efforts to ensure consistent and continuous growth in our brand power. This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers,” said Charles Suh, Senior Vice President of the Corporate Marketing Division, Kia Motors.
The annual Interbrand Best Global Brands report has been conducted for the past 17 years. It recognizes the 100 brands that they have determined to be the most valuable based on analysis of their different brand strengths including customer expectations and their ability to create greater economic value. Interbrand uses an ISO-certified brand valuation method to rate each brand with a cumulative value based on their scores in a number of attributes. These attributes include the brand’s ability to secure earnings and demand a premium price, the role they play in influencing customer choice, and the financial performance of their branded products and services.
“Kia Motors Rises to 69th in Interbrand’s 2016 Best Global Brands Report.” Ki. N.p., 5 Oct. 2016. Web. 12 Oct. 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11752/kia-motors-rises-to-69th-in-interbrands-2016-best-global-brands-report>.
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