As we mentioned in our previous blog, the 2017 Kia Niro is going to be featured in the official Kia Super Bowl advertisement which will air during the big game this coming Sunday. As we mentioned, Actress/Comedian will be starring in this new 60-second spot along with the new Niro and the brand had already released a few short spots that featured McCarthy doing a voiceover as this vehicle was introduced, which we also shared with you. Now, Kia has released two new Super Bowl teaser spots that give a small glimpse of what we should expect to see when the full spot airs this weekend. In both spots, McCarthy seems to be on an adventure, but has currently gotten herself into a bit of trouble. We can only wonder what she is up to as we are sure you do as well.
Well, you can wait until this weekend to find out with the rest of the Super Bowl viewers or you can check it out ahead of time through the special release on NiroBot for Messenger tomorrow, February 1, 2017. The Kia brand was one of the first automotive companies to take advantage of the benefits of advertising through Facebook Messenger and this new advanced released is sure to bring even more popularity and engagement from fans through the popular social media platform.
“With its advanced technology and tremendous efficiency, the Niro sets a new standard in the market, and being the first bot for Messenger to debut a Super Bowl ad reinforces the idea that our newest crossover is like nothing consumers have ever seen before,” said Michael Sprague, chief operating officer and EVP, Kia Motors America (KMA).
Be sure to look out for the full release through messenger tomorrow and in the meantime, you can check out the two new teasers below.
“Kia Breaks New Ground with Planned Debut of Super Bowl Ad on Nirobot for Messenger.”KIA MOTORS BREAKS NEW GROUND WITH PLANNED DEBUT OF SUPER BOWL AD ON NIROBOT FOR MESSENGER. N.p., 30 Jan. 2017. Web. 31 Jan. 2017. <http://www.kiamedia.com/us/en/media/pressreleases/12356/kia-motors-breaks-new-ground-with-planned-debut-of-super-bowl-ad-on-nirobot-for-messenger>.



Warranties include 10-year/100,000-mile powertrain and 5-year/60,000-mile basic. All warranties and roadside assistance are limited. See retailer for warranty details.