J.D. Power Ranks Kia Motors Number One in Quality

Kia Motors set an enormous precedent during the 2016 Initial Quality Study (IQS) as the first non-premium brand to top J.D. Power’s rankings in 27 years. The IQS, which is now in its 30th year, surveys new vehicle owners in 26 segments to determine the vehicle’s performance and the owner’s experience during the first 90 days of their ownership.

In recent years, Kia has undergone a drastic change and has emerged as an automotive leader in quality, technology, and design. The results from this year’s IQS reflect this transformation, coming in second place in the industry. Vehicles like the 2016 Kia Sportage and 2016 Kia Soul led the way in their segments, while the 2016 Kia Rio, 2016 Kia Sorento, and 2016 Kia Forte all placed in the top three of their segments.

“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”

Schedule your test drive to experience any of our new Kia vehicles at King Kia today!

“Kia Motors Ranked Number One in the Auto Industry for Initial Quality by J.D. Power.” KIA MOTORS RANKED NUMBER ONE IN THE AUTO INDUSTRY FOR INITIAL QUALITY BY J.D. POWER. N.p., n.d. Web. 24 June 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11543/kia-motors-ranked-number-one-in-the-auto-industry-for-initial-quality-by-jd-power>.

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