As all Kia owners already know, Kia Motors America works tirelessly to ensure that each and every model in their vehicle lineup offers world-class quality and reliability. This commitment has now been recognized with the honorable distinction of Strategic Vision’s Total Quality Impact Award. Strategic Vision, a research-based consultancy, surveyed more than 39,000 new-vehicle owners and confirmed Kia as the highest quality brand under $26,000. The Kia Sorento and Sedona both assisted by achieving the highest scores in their segments.
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
“Kia Motors Recognized as One of the Highest Quality Brands in the Auto Industry by Strategic Vision.” KIA MOTORS RECOGNIZED AS ONE OF THE HIGHEST QUALITY BRANDS IN THE AUTO INDUSTRY BY STRATEGIC VISION. N.p., n.d. Web. 21 June 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11536/kia-motors-recognized-as-one-of-the-highest-quality-brands-in-the-auto-industry-by-strategic-vision>.
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