
The 2016 AutoPacific Satisfaction Awards is an annual event that recognizes the most satisfying vehicles for sale in the United States. AutoPacific, a California-based research firm conducts over 65,000 surveys with new 2015-2016 vehicle owners. The surveys seek to measure owner satisfaction based on a number of categories including convenience, fuel economy, performance, and comfort. This year, Kia Motors ranked the highest among popular brands and fifth in the industry overall, ahead of several luxury brands including BMW, Porsche, Audi, and Mercedes-Benz. Additionally, The 2016 Kia Soul, Optima, and Sedona were VSA segment winners.
“AutoPacific’s Vehicle Satisfaction Awards have become an industry benchmark for measuring how satisfied owners are with their new vehicle, and we are thrilled to see the incredibly high level of satisfaction our customers are experiencing with our vehicles,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Soul, Optima and Sedona are all expertly crafted vehicles and represent just how far the Kia brand has come.”
“Kia Motors Ranks Highest Among All Popular Brands in 2016 AutoPacific Vehicle Satisfaction Awards.” KIA MOTORS RANKS HIGHEST AMONG ALL POPULAR BRANDS IN 2016 AUTOPACIFIC VEHICLE SATISFACTION AWARDS. N.p., n.d. Web. 15 June 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11532/kia-motors-ranks-highest-among-all-popular-brands-in-2016-autopacific-vehicle-satisfaction-awards>.
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